Trust Coca-cola to lead the way in celebrating a life of style and fashion.

Nowhere else was this point clearly made than when Coca-cola, in partnership with Velvet Channel, Pioneer Films and Ayala Malls Cinemas, debuted to Philippine audiences the Sex & the City the movie premiere. The vent also served as a fashion show and press launch all rolled in one.

The premiere night was held at the Greenbelt 3 cinemas in Makati City. The fashion show feted the four leading ladies of Sex & the City: Carrie Bradshaw (played by Sarah Jessica Parker), Samantha Jones (Kim Catrall), Miranda Hobbes (Cynthia Nixon), and Charlotte York (Kristin Davis).

Models wore outfits by noted fashion designer Petrice Ramos-Diaz, who found inspiration in the four distinct characters. The fashion event was highlighted by a model who, dressed as Carrie, held up a can of Coke Light and floated in midair.

The movie premiere was also the venue for the newest Coke Light television commercial featuring Sarah Jessica Parker. According to Coca-Cola, Sarah Jessica Parker inspired people to live the Coke Light lifestyle: Stylist, confident, and light. Coke Light’s newest TV ad shows Sarah Jessica walking, nay, sashaying down New York’s street with her dog. She takes a sip of Coke Light and walks on air, telling the audience to Feel 100% Light, No Calorie Coca-Cola Light.

Coca-Cola officials declare Sarah Jessica Parker as the epitome of someone who lives the Coke Light lifestyle, making her a perfect personality to represent Coke Light, besides being an exceptional actress with her many well-known TV and movie appearances, Sarah Jessica Parker is also a committed wife and dedicated mother to her children. Despite these many responsibilities and engagements. She still remains an icon to many for her fashionable and relaxed way of living.

Tags: Fashion, Shows, Style

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The lingerie label Sloggi had debut its first interactive online fashion shoot just this Thursday June 12th, 2008. It’s an underwear fashion shoot contest where prettiest ladies from around the world had shown their favorite sloggi underwear. Visitors of the underwear website had cast there votes directly over the internet for the fashion shoot and watched winners of show me your sloggi 2007 on set. Winners Kristina Dimitrova (20, from Bulgaria) and Andrei Andrei (24, from Romania) will be modeling Sloggi’s collection, and be available for a question and answer session.

With four camera options plus voting buttons, viewers can look behind the scenes, influence the shoot by choosing the sloggi underwear and swimwear they would like the models to wear, and select the special studio effects such as a wind machine or a trampoline they’d like to see used. In 2007, over 6 million visitors uploaded and placed 30,000 pictures for online voting in this worldwide contest, and 37 million votes were cast. The competition will be running in the same way this year and the eventual winners from the 30 participating countries will compete at the grand final in Paris in November. Whoever convinces the jury of experts that their bottom is world-class can look forward to a modelling contract for the Sloggi campaign shoot plus prize money of 15,000 Euros as well as an insurance cover for their precious backside. British cult presenter Ray Cokes hosts the event on sloggi.co.uk and sloggi.com between 2-8pm CET on June 12, 2008.

sloggi is one of the core brands of Triumph International, one of the world’s largest underwear manufacturers. The company has a presence in over 120 countries and also features Triumph, Valisère and HOM. Triumph employs more than 42,000 people and achieves a turnover of CHF 2.5 billion (2007).

Tags: sloggi, swimwear

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