Trust Coca-cola to lead the way in celebrating a life of style and fashion.

Nowhere else was this point clearly made than when Coca-cola, in partnership with Velvet Channel, Pioneer Films and Ayala Malls Cinemas, debuted to Philippine audiences the Sex & the City the movie premiere. The vent also served as a fashion show and press launch all rolled in one.

The premiere night was held at the Greenbelt 3 cinemas in Makati City. The fashion show feted the four leading ladies of Sex & the City: Carrie Bradshaw (played by Sarah Jessica Parker), Samantha Jones (Kim Catrall), Miranda Hobbes (Cynthia Nixon), and Charlotte York (Kristin Davis).

Models wore outfits by noted fashion designer Petrice Ramos-Diaz, who found inspiration in the four distinct characters. The fashion event was highlighted by a model who, dressed as Carrie, held up a can of Coke Light and floated in midair.

The movie premiere was also the venue for the newest Coke Light television commercial featuring Sarah Jessica Parker. According to Coca-Cola, Sarah Jessica Parker inspired people to live the Coke Light lifestyle: Stylist, confident, and light. Coke Light’s newest TV ad shows Sarah Jessica walking, nay, sashaying down New York’s street with her dog. She takes a sip of Coke Light and walks on air, telling the audience to Feel 100% Light, No Calorie Coca-Cola Light.

Coca-Cola officials declare Sarah Jessica Parker as the epitome of someone who lives the Coke Light lifestyle, making her a perfect personality to represent Coke Light, besides being an exceptional actress with her many well-known TV and movie appearances, Sarah Jessica Parker is also a committed wife and dedicated mother to her children. Despite these many responsibilities and engagements. She still remains an icon to many for her fashionable and relaxed way of living.

Tags: Fashion, Shows, Style

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